How E-Commerce Email Marketing Works? Beginners Guide!

  • Date: November 19, 2021
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In your overall marketing strategy, email marketing can play a crucial role.

Email Marketing is fundamentally about targeting different segments of your audience one-to-one, with carefully tailored messages. 

Since many forms of media are ephemeral like social media, where content only exists for a short time, emails must be read and clicked on until the recipient takes action; hopefully by reading them, clicking the links, and going to their website.

Email is cited as the most effective channel by 59% of B2B marketers. BtoB Magazine

The most powerful marketing channel for many companies is email.

To this day, the size of your email list is considered a measure of your reach and influence.

Your emails should, however, be part of a comprehensive campaign that educates your contacts about your business. 

Other strategies must be incorporated with your marketing emails, such as search engine optimization, content creation, social media interaction, and behavior-based nurturing. 

E-Commerce Email Marketing

The Importance of Email Marketing for eCommerce

Success is ultimately determined by the relationships you build with customers.

Managing these conversations can result in increased revenue and website traffic for eCommerce businesses. However, this task is much more difficult than it seems.

A business that operates online can have some disadvantages. 

A face-to-face relationship is difficult to establish when marketing online.

Inbound marketing is an effective method of reaching target markets for eCommerce businesses, but, on the other hand, being online allows them to access the same markets more efficiently and effectively.

In order to get started in eCommerce, what is a crucial step you need to take? An email marketing campaign.

How eCommerce Email Marketing Works – Step By Step Guide:

An email marketing campaign is a direct marketing technique that uses email messages to communicate commercial and fund-raising messages.

Every email you send to your customers, whether they are potential customers or current customers, could be considered E-mail marketing.

Usually, the term refers to: 

  • An e-mail message sent to current or previous customers in order to improve their loyalty and encourage them to make repeat purchases 
  • Email marketing with the goal of acquiring new customers or persuading existing customers to make immediate purchases 
  • A third option is to include advertisements in messages sent to customers by other companies

Boost ROI Through Email Marketing

By implementing a robust email marketing campaign, you can ensure that your relationships grow.

For every $1 invested in email marketing, businesses earn $40 in ROI, according to the 2011 Magill Report.

Over the next five years, these figures are expected to grow by 10%.

Now is the time for your eCommerce business to establish and execute an email marketing strategy that will help it acquire and maintain customers.

List Segmentation

When you segment your email lists, you can target the right types of content to your customers.

Your attention will be more easily captured and you will retain customers for a longer period of time if you cater to their specific needs.

The results of a recent study showed that 39% of companies using email marketing practiced list segmentation, leading to an increase in open rates. However, it gets better.

Additionally, 28% of businesses saw fewer opt-outs and unsubscribes, which led to greater sales and revenue.

Segmenting emails is effective.

According to the International Telecommunication Union, the number of email accounts in the world went from 3.3 billion to 4.1 billion in 2015.

When segmenting your lists, consider the following factors

Segment by Customer Type

  • Consistent Shoppers 

Customers who make frequent purchases make frequent visits to your website.

  • Value Shoppers 

Discounts and bargains are very important to these customers. Their budgets are tight, so they are always on the lookout for bargains.

  • Premium Shoppers 

Your website offers special perks to premium customers when they shop

  • One-Time Shoppers 

When customers need something or are treating themselves on your website, they might glance at it once in a while. 

How Can eCommerce Emails Nurture Abandoned Carts?

A customer abandons the cart when they visit the website but leaves without purchasing anything. This trend can be reversed by nurturing these customers efficiently and effectively. 

All of this depends on timing. It makes all the difference when you follow up at the right time. Contacting your potential customers again as soon as possible will increase your chances of getting them back. 

Send Emails That Stand Out 

The more enticing your email is, the more likely your readers will open it. The subject line can help you achieve this. Below is a list of different subject lines with different components and their open rates. 

Boosting Online Sales

Would you like some more convincing before starting to budget for email marketing? An email marketing campaign has led to purchase for 80% of internet shoppers. Additionally, 30% of those exposed to email marketing campaigns went on to make immediate purchases online. This proves the effectiveness of email marketing. 

Increasing sales and revenue is always the ultimate goal of any business. Your marketing efforts can be improved by using email marketing to convert prospects into customers. In order for you to achieve the best results from your email campaigns, here are a few suggestions to consider.

  • Send personalized emails  

Send emails that are targeted and specific. Make your customer feel like they’re in a special conversation with you by personalizing emails. 

  • Run tests on your campaigns

Before sending out a campaign to your entire list, test it in your own account first. Despite your best efforts, you may make spelling and grammatical errors! 

  • Be respectful of your readers

Provide relevant information to your readers. You should consider the value of the content in your emails if they are investing time to read them. 

Advantages of E-commerce Email Marketing 

  • You get most of what you invest. 

According to research, e-mail marketing has the highest return on investment than other marketing methods.

The Direct Marketing Association reports that email marketing acquired $ 43.52 for every dollar invested in 2009.

The return on investment for Email Marketing is, therefore, higher than other methods of marketing. 

  • It is very meaningful. 

Different messages can be customized for different customers, and you can provide content and promotions according to their profile. Finally, your customers acquire what they desire and, therefore, gain a better understanding of the response that each section of the current business will provide.

By continuing to do this, your emails will be more relevant. 

  • Measurability. 

You can easily track the number of emails sent, how many emails were opened, and how many people clicked on the links.

You can also find out how many people have not registered and the click rate (which includes which links were effective and which people clicked the links). 

  • It is easy. 

It is almost as simple as writing an Email to create a marketing message. 

  • It is automatic. 

“Autoresponders” are used in email marketing. As an example, you could create a campaign message and schedule it to be sent to your recipients on special days. 

  • It is fast and efficient. 

This is an effective and quick method since timing is everything.

With an E-mail promotion with a clear call to action, you can have an incredible impact on your earnings. It is impossible for you to obtain a customer directly through channels in a short period of time. 

You should look for a good automated email service to create customer-targeted emails to increase your ROI and grow your email list.

Check out our post on the best email marketing platforms for your business.

Also, check out the best 10 advantages of email marketing this post will give you some ideas on what you can expect from your email campaigns.

Final Words:

One of the advantages of email marketing is its ability to allow customers to decide whether or not they want to be contacted via email.

It provides marketers a quick and easy way to measure the success of their campaigns and provides insight into the recipient’s actions such as message open rates and hyperlink clicks.

Email marketing is of great value because it enables the mass customization of messages.